Re-Marketing / Re-Targeting
Retargeting allows you to re-market to previous visitors on your website based on the action they took whilst visiting – Each campaign we develop is highly specific to your needs and target market.
Key features of Re-Marketing / Re-Targeting
- Re-engage site visitors with measurable performance at any scale
- Create custom audiences of highly relevant users interested in your product / service.
- Efficient pricing and bidding strategy with full ROI reporting.
- Precise targeting and audience segmentation
- Re-target past customers or non-converters with intelligent reach capabilities.
A few examples of how this could work include:
- Remarketing to customers – you can re-market to customers who have purchased on your website previously. Or you could advertise to past customers with for example ads displaying related products eg. somebody purchased an iPod you could re-market with display ads showing products such as ear phones, covers, iTunes vouchers etc.
- Targeting non-converters – You may have people who have visited your website recently but not converted, or more specifically reached your online form but not submitted it. We can intelligently re-target these people with ads to attempt to get them to return to the website and convert.
- Use data for future campaigns – You could for example target users based on time. For example, for one month you could create a list of people buying clothing for 3 month old purchases only. You could then run a campaign three months later to the same market promoting your range of 6 month old clothing.
The perfect Re-Marketing / Re-Targeting campaign for your business & budget
The possibilities are literally endless. To find out how this could work for you or for ideas on how best to utilise this powerful re-marketing tool speak to us on 305-800-0000 today!
