Mobile Search Marketing
The advent of the iPhone and other “Smart Phones” have seen mobile internet usage soar.
Mobile internet users use search engines like Google, Bing and Yahoo to find products and services in a very similar way to desktop users, however ensuring your business is found in the mobile versions of these portals requires an understanding of the way each mobile search engine delivers results.
Mobile Search Engine Optimisation (SEO)
Mobile Search Engine Optimisation (SEO) is essentially the same as standard search engine optimisation, despite what other companies may claim! If we are targeting mobile users, we simply need to adjust our campaign to suit mobile devices. Mobile devices typically have smaller screens and lower resolutions and ensuring your website is in the first view is essential.
You may also need to ensure your website is suitable for Mobile devices – see our Mobile Web Design page for more details.
Mobile Pay-per-click (PPC)
PPC platforms such as Google AdWords have targeting capabilities allowing advertisers to specifically target mobile users with PPC ads. These ads are occasionally shorter (dependant upon device) and may have added functionality such as “click to call” which allows the user to directly call a business they find in the search results.
“It’s been a pleasure to deal with PPLS Inc.. You quickly understood our objectives and turned that into outcomes. Your team have been a pleasure to work with. We look forward to continuing to work together in the future.”Lisa Quinlan-Rahman, Scope
“We have great communication with our project manager who exceeded our original brief with regard to creativity and design – and all within budget.”Donna Lund, Visit Chester & Cheshire
“We are very happy with the blog based website PPLS Inc. set up for us, it’s been a great success with our clients and we have had very positive feedback for it.”Leanne Pearce, Withoutequal Photography
“The staff at PPLS are approachable, attentive and a delight to work with”Sharon Christie, Brewsters
“For the 7 years we have used PPLS Inc. we have always had first class service from them. No job was ever too much for them to help with and the communication from all the team was polite and friendly. A real credit to the field they specialise in”Shaun Richman, See My Baby
“Since work began with PPLS Inc., our success on-line has dramatically improved. The service we have received has been excellent, and we look forward to more future success.”Karl Middleton, Hugh Baird College, Liverpool
“Quite simply fabulous. The PPLS team have converted a luddite into an online aficionado. They will now be my first port of call for all things online!”Andrea Taylor, Unit Communications
“PPLS Inc. have enabled us to expand our online campaigns quickly and with no hassle whatsoever. PPLS Inc. have listened and taken the time to understand us & their swift response to our requests has made them almost an extension of our own team!”Ben Culling, RDI
“Very professional and efficient – could not be happier with their work and looking forward to working with them again.”Annie White, Thomas Pink
“PPLS have a winning combination of innovative thinking and good old fashioned customer care. Their service has been second to none and I recommend them to anyone wanting a really professional looking website”Hannah Charman, Veolia Environmental Services
“PPLS Inc. are quick to respond to all enquiries with insightful suggestions and always seem to turn things around in the short time we give them. The team are friendly, professional above all knowledgeable. The pricing is always fair and competitive. Looking forward to the next project guys. Thanks veryRob Jordan, Teaching Awards
“It’s been a pleasure working with PPLS Inc.. They fully understood our requirements from the outset, drove the work forward and delivered to deadline. They have a real ‘can do’ attitude and provided good advice and guidance throughout. I wouldn’t hesitate to recommend them and would happily work with themCatrin Hughes, Care Council
“The work you guys do has made a real difference to the amount of traffic coming through to the site. So much so that I work as an ambassador for you and have referred you to my contacts! Keep up the good work”Philip Lund, Timberwise
“Efficient service paired with excellent communication ensured we were always well informed and we were all struggling to keep up with the pace and efficiency of all at PPLS Inc.!”Neil Wilks, Auger
“PPLS Inc. have been hugely supportive during the expansion of our business. Knowing our website, email and marketing was being taken care of by people we trusted was a huge weight off our shoulders! We would recommend them to anyone!”Jon Cox, Patchwork Events
“Really great working with PPLS Inc. and thanks for working to our demanding time schedule. I look forward to continuing the partnership!”Olivia Carmichael, Barts and The London Charity