Guest Posting Service
It is currently more important than ever to build high quality, natural backlinks to you site in order to rank well on the search engines. A great way to do this is through guest posting on relevant blogs in your niche.
What Is Guest Posting?
Guest Posting is a managed service where we actively prospect and develop strategic partnerships with high quality blogs and other relevant sites in your industry, specifically targeting audiences with the aim of them publishing your content and providing authoritative links back to your website.
We have plenty of experience in sourcing these guest posting opportunities and utilise proven methods to find the best prospects in or around your industry.
We can research, write (if required) and submit engaging content for you to go on the aforementioned sites/blogs. The typical process for having an article published as a guest post is as follows:
The above is a simplified version of the process, but at its core, the process is usually the same.
Judging The Value Of An Opportunity
As well as gaining a link, this process will also promote your brand online, which eventually could result in you being associated as the main experts in your field. The main goal is to build trusted links that increase rankings, drive click through traffic and encourage social interaction that will increase visibility of your site online. We generally look at the following when guaging the value of a guest post opportunity:
- Domain Authority
- Page Authority of previous posts (used as a guide only)
- PageRank of previous posts (again, used as guide only)
- Anchor text allowances
- Placement of links (in content/author bio/etc.)
- Estimated traffic to site
- Twitter Followers
- Facebook Likes
- Tweets, Likes, +1′s, etc of previous posts
- Comments on previous posts
The above are all elements that will help evaluate the potential benefits of a guest post and allow us to prioritise or disregard opportunities.
“PPLS have a winning combination of innovative thinking and good old fashioned customer care. Their service has been second to none and I recommend them to anyone wanting a really professional looking website”Hannah Charman, Veolia Environmental Services
“PPLS Inc. have been hugely supportive during the expansion of our business. Knowing our website, email and marketing was being taken care of by people we trusted was a huge weight off our shoulders! We would recommend them to anyone!”Jon Cox, Patchwork Events
“Since work began with PPLS Inc., our success on-line has dramatically improved. The service we have received has been excellent, and we look forward to more future success.”Karl Middleton, Hugh Baird College, Liverpool
“The staff at PPLS are approachable, attentive and a delight to work with”Sharon Christie, Brewsters
“We have great communication with our project manager who exceeded our original brief with regard to creativity and design – and all within budget.”Donna Lund, Visit Chester & Cheshire
“Efficient service paired with excellent communication ensured we were always well informed and we were all struggling to keep up with the pace and efficiency of all at PPLS Inc.!”Neil Wilks, Auger
“For the 7 years we have used PPLS Inc. we have always had first class service from them. No job was ever too much for them to help with and the communication from all the team was polite and friendly. A real credit to the field they specialise in”Shaun Richman, See My Baby
“It’s been a pleasure to deal with PPLS Inc.. You quickly understood our objectives and turned that into outcomes. Your team have been a pleasure to work with. We look forward to continuing to work together in the future.”Lisa Quinlan-Rahman, Scope
“We are very happy with the blog based website PPLS Inc. set up for us, it’s been a great success with our clients and we have had very positive feedback for it.”Leanne Pearce, Withoutequal Photography
“Quite simply fabulous. The PPLS team have converted a luddite into an online aficionado. They will now be my first port of call for all things online!”Andrea Taylor, Unit Communications
“It’s been a pleasure working with PPLS Inc.. They fully understood our requirements from the outset, drove the work forward and delivered to deadline. They have a real ‘can do’ attitude and provided good advice and guidance throughout. I wouldn’t hesitate to recommend them and would happily work with themCatrin Hughes, Care Council
“The work you guys do has made a real difference to the amount of traffic coming through to the site. So much so that I work as an ambassador for you and have referred you to my contacts! Keep up the good work”Philip Lund, Timberwise
“Very professional and efficient – could not be happier with their work and looking forward to working with them again.”Annie White, Thomas Pink
“PPLS Inc. are quick to respond to all enquiries with insightful suggestions and always seem to turn things around in the short time we give them. The team are friendly, professional above all knowledgeable. The pricing is always fair and competitive. Looking forward to the next project guys. Thanks veryRob Jordan, Teaching Awards
“Really great working with PPLS Inc. and thanks for working to our demanding time schedule. I look forward to continuing the partnership!”Olivia Carmichael, Barts and The London Charity
“PPLS Inc. have enabled us to expand our online campaigns quickly and with no hassle whatsoever. PPLS Inc. have listened and taken the time to understand us & their swift response to our requests has made them almost an extension of our own team!”Ben Culling, RDI