Mobile Search Marketing
The advent of the iPhone and other “Smart Phones” have seen mobile internet usage soar.
Mobile internet users use search engines like Google, Bing and Yahoo to find products and services in a very similar way to desktop users, however ensuring your business is found in the mobile versions of these portals requires an understanding of the way each mobile search engine delivers results.
Mobile Search Engine Optimisation (SEO)
Mobile Search Engine Optimisation (SEO) is essentially the same as standard search engine optimisation, despite what other companies may claim! If we are targeting mobile users, we simply need to adjust our campaign to suit mobile devices. Mobile devices typically have smaller screens and lower resolutions and ensuring your website is in the first view is essential.
You may also need to ensure your website is suitable for Mobile devices – see our Mobile Web Design page for more details.
Mobile Pay-per-click (PPC)
PPC platforms such as Google AdWords have targeting capabilities allowing advertisers to specifically target mobile users with PPC ads. These ads are occasionally shorter (dependant upon device) and may have added functionality such as “click to call” which allows the user to directly call a business they find in the search results.
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