Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of optimising your website to achieve high natural listings within Google, Bing (Windows Live) and Yahoo.
Unlike pay-per-click advertising, clicks on natural listings (as a result of SEO) don’t cost anything – so they usually deliver a higher return on investment (ROI) than paid search advertising.
We always follow SEO guidelines
Google, Yahoo and Bing all have strict guidelines for website optimisation. So we always make sure we follow the rules – to optimise your ranking without running the risk of having your site banned.
Beautiful, high ranking websites
We are very proud of the fact that each of our websites, which all have great natural rankings, are consistently built with a keen eye on both design and usability – because there’s no point in generating traffic if you can’t convert it into business.
Honest SEO advice
We’re happy to give you an honest appraisal of your website’s ability to rank for the keywords that are relevant to your business. If your website isn’t up to the job then we’ll provide you with a quotation for the development work required to make sure it is. For more information about our web design services click here.
Our SEO Service
PPLS Inc.™ offers an ethical SEO solution (also known as “white hat” SEO) to naturally promote your website to the highest possible position without breaking Google’s Webmaster Guidelines.
Our search engine optimisation (SEO) service includes:
- Complete “on-page” Search Engine Optimisation – we make sure all the code on your website is perfect for search engine indexing.
- Click-to-conversion Search Engine Optimisation – we will analyse your website’s click-to-conversion path and make sure the extra clicks we generate actually convert to leads.
- SEO Link building – we will build numerous inbound links to your website – an important factor in establishing your website as an online authority in your specialist field. We now also offer a guest posting service, which is a great way to build authority links and increase referral traffic.
- Full ROI reporting – detailed performance reporting will accurately track the amount of business your extra clicks have delivered.
- SEO Keyword Position Reporting – comprehensive monthly reports with detailed positional information for each keyword – demonstrates how your website is performing for the keywords that are important to your business.
- Online press release submission – your company press releases can be distributed online by our SEO experts to ensure they generate links back to your website.
- Personal SEO service, not computer automated.
Our SEO service is managed by experts, not computers. You’ll receive a complete ROI analysis for all SEO activity we carry out – so you can accurately assess the success of our work and the value of your investment. Monthly SEO performance reports and search engine position reports are provided as standard.
Long term success requires a long term process
High natural positions in search engines are not achieved overnight so we currently carry out SEO campaigns for a minimum of six months. SEO companies offering shorter-term solutions are rarely able to do the job properly – so beware, and make sure you’re getting good value for money!
“Since work began with PPLS Inc., our success on-line has dramatically improved. The service we have received has been excellent, and we look forward to more future success.”Karl Middleton, Hugh Baird College, Liverpool
“PPLS Inc. have been hugely supportive during the expansion of our business. Knowing our website, email and marketing was being taken care of by people we trusted was a huge weight off our shoulders! We would recommend them to anyone!”Jon Cox, Patchwork Events
“Really great working with PPLS Inc. and thanks for working to our demanding time schedule. I look forward to continuing the partnership!”Olivia Carmichael, Barts and The London Charity
“Quite simply fabulous. The PPLS team have converted a luddite into an online aficionado. They will now be my first port of call for all things online!”Andrea Taylor, Unit Communications
“For the 7 years we have used PPLS Inc. we have always had first class service from them. No job was ever too much for them to help with and the communication from all the team was polite and friendly. A real credit to the field they specialise in”Shaun Richman, See My Baby
“We have great communication with our project manager who exceeded our original brief with regard to creativity and design – and all within budget.”Donna Lund, Visit Chester & Cheshire
“The work you guys do has made a real difference to the amount of traffic coming through to the site. So much so that I work as an ambassador for you and have referred you to my contacts! Keep up the good work”Philip Lund, Timberwise
“PPLS Inc. have enabled us to expand our online campaigns quickly and with no hassle whatsoever. PPLS Inc. have listened and taken the time to understand us & their swift response to our requests has made them almost an extension of our own team!”Ben Culling, RDI
“PPLS Inc. are quick to respond to all enquiries with insightful suggestions and always seem to turn things around in the short time we give them. The team are friendly, professional above all knowledgeable. The pricing is always fair and competitive. Looking forward to the next project guys. Thanks veryRob Jordan, Teaching Awards
“It’s been a pleasure working with PPLS Inc.. They fully understood our requirements from the outset, drove the work forward and delivered to deadline. They have a real ‘can do’ attitude and provided good advice and guidance throughout. I wouldn’t hesitate to recommend them and would happily work with themCatrin Hughes, Care Council
“The staff at PPLS are approachable, attentive and a delight to work with”Sharon Christie, Brewsters
“Very professional and efficient – could not be happier with their work and looking forward to working with them again.”Annie White, Thomas Pink
“We are very happy with the blog based website PPLS Inc. set up for us, it’s been a great success with our clients and we have had very positive feedback for it.”Leanne Pearce, Withoutequal Photography
“It’s been a pleasure to deal with PPLS Inc.. You quickly understood our objectives and turned that into outcomes. Your team have been a pleasure to work with. We look forward to continuing to work together in the future.”Lisa Quinlan-Rahman, Scope
“PPLS have a winning combination of innovative thinking and good old fashioned customer care. Their service has been second to none and I recommend them to anyone wanting a really professional looking website”Hannah Charman, Veolia Environmental Services
“Efficient service paired with excellent communication ensured we were always well informed and we were all struggling to keep up with the pace and efficiency of all at PPLS Inc.!”Neil Wilks, Auger