Search Marketing Explained
Search Engine Marketing (SEM) has revolutionised the way we find products and services.
Leading search engines such as Google, Bing (Microsoft Live), Yahoo and Ask are now the most common way potential customers will look for your business – ensuring you are found is vitally important.
Each major search engine has 2 main ways of ensuring your business is found when users search. The graphic above shows a typical search results page on Google, with the 2 techniques of search engine marketing displayed:
- Search Engine Optimisation
- Pay-per-click Advertising