A landing page is a specifically designed web page for a marketing campaign which is built specifically to boost conversion of a goal. (Customer Sign-up, Sale or Lead Generation)
The idea is to present the user with a page with a heavy emphasis on conversion which has all the information required for the user to make a decision to sign-up or make a purchase without needing to explore the full website.
When are landing pages used?
Landing pages are most commonly used in Display or Pay-per-click search advertising campaigns, where the CPA (Cost Per Acquisition) is key to meeting the return on investment (ROI) criteria.
In many situations we may run a number of different landing pages to test the performance of each before selecting the best performer for the campaign.
Landing pages are often built as part of our PPC management service, however we can build landing pages for campaigns you are running yourself or in conjunction with other agencies.
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