A Microsite is essentially a mini website for particular strand/department of a business, a specific event or marketing campaign.
Sometimes a new business venture or marketing campaign requires its own website to communicate the offering effectively.
When may a Microsite be suitable?
- Specific Marketing Campaigns – Running competition or launching a new product? It may be better to build a microsite specifically for it to market it effectively.
- Department Websites – perhaps a particular department of your business requires its own website to effectively attract new business.
- One off events – Running an event such as an exhibition, seminar or AGM? Perhaps a microsite would allow you to market it more effectively.
A microsite may have only 5 – 10 pages but have content and visual branding entirely about the particular initiative you are trying to promote. The site may also have some “co-branding” elements which make users aware of the company behind the microsite.
Great for search engines & users
Building a website entirely about a singular subject has some excellent benefits from a search engine point of view. Google and other search engines tend to prioritize a website which has a singular subject focus over a website with multiple focuses.
An example of this would be a solicitors which offers a huge range of legal services building a website for a single strand of the business (e.g. family law) this microsite would allow bother users and search engines to find information only about this particular service. They may also chose a dedicated domain name for the new microsite e.g. www.familylawexperts.co.uk.
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“PPLS Inc. are quick to respond to all enquiries with insightful suggestions and always seem to turn things around in the short time we give them. The team are friendly, professional above all knowledgeable. The pricing is always fair and competitive. Looking forward to the next project guys. Thanks veryRob Jordan, Teaching Awards
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