A Microsite is essentially a mini website for particular strand/department of a business, a specific event or marketing campaign.
Sometimes a new business venture or marketing campaign requires its own website to communicate the offering effectively.
When may a Microsite be suitable?
- Specific Marketing Campaigns – Running competition or launching a new product? It may be better to build a microsite specifically for it to market it effectively.
- Department Websites – perhaps a particular department of your business requires its own website to effectively attract new business.
- One off events – Running an event such as an exhibition, seminar or AGM? Perhaps a microsite would allow you to market it more effectively.
A microsite may have only 5 – 10 pages but have content and visual branding entirely about the particular initiative you are trying to promote. The site may also have some “co-branding” elements which make users aware of the company behind the microsite.
Great for search engines & users
Building a website entirely about a singular subject has some excellent benefits from a search engine point of view. Google and other search engines tend to prioritize a website which has a singular subject focus over a website with multiple focuses.
An example of this would be a solicitors which offers a huge range of legal services building a website for a single strand of the business (e.g. family law) this microsite would allow bother users and search engines to find information only about this particular service. They may also chose a dedicated domain name for the new microsite e.g. www.familylawexperts.co.uk.
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