A Microsite is essentially a mini website for particular strand/department of a business, a specific event or marketing campaign.
Sometimes a new business venture or marketing campaign requires its own website to communicate the offering effectively.
When may a Microsite be suitable?
- Specific Marketing Campaigns – Running competition or launching a new product? It may be better to build a microsite specifically for it to market it effectively.
- Department Websites – perhaps a particular department of your business requires its own website to effectively attract new business.
- One off events – Running an event such as an exhibition, seminar or AGM? Perhaps a microsite would allow you to market it more effectively.
A microsite may have only 5 – 10 pages but have content and visual branding entirely about the particular initiative you are trying to promote. The site may also have some “co-branding” elements which make users aware of the company behind the microsite.
Great for search engines & users
Building a website entirely about a singular subject has some excellent benefits from a search engine point of view. Google and other search engines tend to prioritize a website which has a singular subject focus over a website with multiple focuses.
An example of this would be a solicitors which offers a huge range of legal services building a website for a single strand of the business (e.g. family law) this microsite would allow bother users and search engines to find information only about this particular service. They may also chose a dedicated domain name for the new microsite e.g. www.familylawexperts.co.uk.
“PPLS Inc. have enabled us to expand our online campaigns quickly and with no hassle whatsoever. PPLS Inc. have listened and taken the time to understand us & their swift response to our requests has made them almost an extension of our own team!”Ben Culling, RDI
“PPLS Inc. have been hugely supportive during the expansion of our business. Knowing our website, email and marketing was being taken care of by people we trusted was a huge weight off our shoulders! We would recommend them to anyone!”Jon Cox, Patchwork Events
“Very professional and efficient – could not be happier with their work and looking forward to working with them again.”Annie White, Thomas Pink
“It’s been a pleasure to deal with PPLS Inc.. You quickly understood our objectives and turned that into outcomes. Your team have been a pleasure to work with. We look forward to continuing to work together in the future.”Lisa Quinlan-Rahman, Scope
“PPLS have a winning combination of innovative thinking and good old fashioned customer care. Their service has been second to none and I recommend them to anyone wanting a really professional looking website”Hannah Charman, Veolia Environmental Services
“Efficient service paired with excellent communication ensured we were always well informed and we were all struggling to keep up with the pace and efficiency of all at PPLS Inc.!”Neil Wilks, Auger
“We have great communication with our project manager who exceeded our original brief with regard to creativity and design – and all within budget.”Donna Lund, Visit Chester & Cheshire
“The staff at PPLS are approachable, attentive and a delight to work with”Sharon Christie, Brewsters
“Really great working with PPLS Inc. and thanks for working to our demanding time schedule. I look forward to continuing the partnership!”Olivia Carmichael, Barts and The London Charity
“The work you guys do has made a real difference to the amount of traffic coming through to the site. So much so that I work as an ambassador for you and have referred you to my contacts! Keep up the good work”Philip Lund, Timberwise
“It’s been a pleasure working with PPLS Inc.. They fully understood our requirements from the outset, drove the work forward and delivered to deadline. They have a real ‘can do’ attitude and provided good advice and guidance throughout. I wouldn’t hesitate to recommend them and would happily work with themCatrin Hughes, Care Council
“We are very happy with the blog based website PPLS Inc. set up for us, it’s been a great success with our clients and we have had very positive feedback for it.”Leanne Pearce, Withoutequal Photography
“PPLS Inc. are quick to respond to all enquiries with insightful suggestions and always seem to turn things around in the short time we give them. The team are friendly, professional above all knowledgeable. The pricing is always fair and competitive. Looking forward to the next project guys. Thanks veryRob Jordan, Teaching Awards
“Since work began with PPLS Inc., our success on-line has dramatically improved. The service we have received has been excellent, and we look forward to more future success.”Karl Middleton, Hugh Baird College, Liverpool
“For the 7 years we have used PPLS Inc. we have always had first class service from them. No job was ever too much for them to help with and the communication from all the team was polite and friendly. A real credit to the field they specialise in”Shaun Richman, See My Baby
“Quite simply fabulous. The PPLS team have converted a luddite into an online aficionado. They will now be my first port of call for all things online!”Andrea Taylor, Unit Communications