A really effective way of generating awareness and driving traffic to your social presences, particularly on Facebook, is to run a competition.
As well as engaging audiences, competitions also give an additional level of interactivity and allow you to generate a buzz around your Facebook Page.
Competitions also tap into the viral aspect of Facebook, allowing friends to compete and share competitions and prizes with each other, increasing brand exposure and driving more traffic and entries free of charge.
Photo or Video
We can run a photo or video competition in which visitors to the Facebook Page can upload a photo or video for fellow users to vote a winner. This can be relevant to the prize or just a fun way for people to interact with the Page and draw in more ‘likes’. For example, you could ask people to upload video or photo content of themselves participating in an event and then users or a judging panel decide a winner.
We can run quizzes or have trivia competitions in which people have to answer questions relating to your company or campaign. The people with the most correct answers get put into a prize draw and a winner is drawn. This is a good way to promote Pages virally as people compete with their friends and announce their score on personal profiles.
A Raffle is a slightly less engaging competition but in terms of gathering user data (which can be used in the future for marketing and also to gain a large number of entries/visitors) is very useful. A raffle would allow people to simply enter their details to be in with a chance to win. Because of the nature of this type of competition and the high number of entrants, it can be used as a tool to increase likes by only allowing users to enter upon liking your page. If a user isn’t currently ‘liking’ your page they will have to in order to enter.
Often used to reward customer loyalty or to generate new ‘likes’, a voucher is a much simpler way to engage your audience – they simply complete the data capture form and receive a voucher.
“Really great working with PPLS Inc. and thanks for working to our demanding time schedule. I look forward to continuing the partnership!”Olivia Carmichael, Barts and The London Charity
“PPLS Inc. have been hugely supportive during the expansion of our business. Knowing our website, email and marketing was being taken care of by people we trusted was a huge weight off our shoulders! We would recommend them to anyone!”Jon Cox, Patchwork Events
“The work you guys do has made a real difference to the amount of traffic coming through to the site. So much so that I work as an ambassador for you and have referred you to my contacts! Keep up the good work”Philip Lund, Timberwise
“PPLS Inc. are quick to respond to all enquiries with insightful suggestions and always seem to turn things around in the short time we give them. The team are friendly, professional above all knowledgeable. The pricing is always fair and competitive. Looking forward to the next project guys. Thanks veryRob Jordan, Teaching Awards
“It’s been a pleasure working with PPLS Inc.. They fully understood our requirements from the outset, drove the work forward and delivered to deadline. They have a real ‘can do’ attitude and provided good advice and guidance throughout. I wouldn’t hesitate to recommend them and would happily work with themCatrin Hughes, Care Council
“For the 7 years we have used PPLS Inc. we have always had first class service from them. No job was ever too much for them to help with and the communication from all the team was polite and friendly. A real credit to the field they specialise in”Shaun Richman, See My Baby
“It’s been a pleasure to deal with PPLS Inc.. You quickly understood our objectives and turned that into outcomes. Your team have been a pleasure to work with. We look forward to continuing to work together in the future.”Lisa Quinlan-Rahman, Scope
“Since work began with PPLS Inc., our success on-line has dramatically improved. The service we have received has been excellent, and we look forward to more future success.”Karl Middleton, Hugh Baird College, Liverpool
“Efficient service paired with excellent communication ensured we were always well informed and we were all struggling to keep up with the pace and efficiency of all at PPLS Inc.!”Neil Wilks, Auger
“Quite simply fabulous. The PPLS team have converted a luddite into an online aficionado. They will now be my first port of call for all things online!”Andrea Taylor, Unit Communications
“The staff at PPLS are approachable, attentive and a delight to work with”Sharon Christie, Brewsters
“We are very happy with the blog based website PPLS Inc. set up for us, it’s been a great success with our clients and we have had very positive feedback for it.”Leanne Pearce, Withoutequal Photography
“We have great communication with our project manager who exceeded our original brief with regard to creativity and design – and all within budget.”Donna Lund, Visit Chester & Cheshire
“PPLS Inc. have enabled us to expand our online campaigns quickly and with no hassle whatsoever. PPLS Inc. have listened and taken the time to understand us & their swift response to our requests has made them almost an extension of our own team!”Ben Culling, RDI
“PPLS have a winning combination of innovative thinking and good old fashioned customer care. Their service has been second to none and I recommend them to anyone wanting a really professional looking website”Hannah Charman, Veolia Environmental Services
“Very professional and efficient – could not be happier with their work and looking forward to working with them again.”Annie White, Thomas Pink