What is Pinterest?
Pinterest is one of the fastest ever growing social media sites around at the moment and it’s receiving a lot of publicity.
The new social network is based on the sharing of images and visual content, allowing users to “curate the internet” through “pinning” the images they like when they come across them on the web and sharing them with their friends. As such users build up a series of pin boards with different themes, from home decoration to wedding planning, their favourite recipes and fashion statements.
Just discovered Pinterest? Check out our PPLS Inc.™ Pinterest profile, click here>>
Not only is “pinning” fun and addictive from a user’s point of view; it offers some great opportunities for businesses from an online marketing point of view.
Pinterest now drives more referral traffic to websites than YouTube, Google+ and LinkedIn combined, thus becoming increasingly worthwhile to have a presence on what is now one of the top 30 most visited websites in the world.
Unlike many other social media sites, Pinterest is geared more strongly towards products and purchases, making it the perfect platform to display your products & services. By pinning the things they like, Pinterest users become interested in products and begin browsing without even realising they are shopping. In addition, a study by Neilson found that; “The Pinterest audience is the same audience that shops online, which is very unique”. All these advantages make Pinterest a very powerful platform for business with something visual to display, particularly e-commerce and retail businesses.
In addition, Pinterest also offers some substantial benefits from an SEO point of view.
So how can we help?
Here at PPLS Inc.™ we love Pinterest and are firmly on board this new social media phenomenon, having reaped the benefits for a number of our clients already.
We can help your business make the most of Pinterest by setting up your business Pinterest profile and ‘pinning’ your products services and other images representative of your brand personality, keeping your Pinterest profile fresh and up to date on an ongoing basis, building your following and encouraging referrals (and consequently sales) to your site.
If you’d like to find out more about our Pinterest Management service and how we can help your business on Pinterest, get in touch with us today on 305-800-0000, or book a meeting via the website.