A great way to generate followers, encourage audience interaction & create a buzz around your presence on Twitter is to run a Twitter competition.
Twitter competitions are an excellent way to engage your current Twitter followers in a fun and exciting way, as well as rapidly growing your Twitter following.
Competitions on Twitter can incorporate various user actions including:
- Re-tweeting a particular update to all their followers, which may in turn be re-tweeted to their followers (and so on and so forth).
- Following a particular Twitter user (such as your brand’s Twitter account).
- Posting updates with a specific hashtag to get Twitter users talking about your chosen subject (for example a new product launch or event).
Twitter competitions can be created specifically to promote a new product, service or your presence on Twitter in general. It is an ideal platform for boosting your brand through the micro-blogging site. By engaging users through a competition you create a sense of intrigue and interest around the brand and followers are much more receptive if they feel they are gaining added value.
Incentivising followers and their friends can also increase the viral aspect of your campaign as users can continually share and re-tweet your brand and key messages. In this way, Twitter has a huge reach, so it works extremely well to spread your message to potential new customers.
Twitter competitions are a new phenomenon, putting your brand at the very forefront of something new and exciting in the social media world.
Are you looking for advice on what type of competition would work best for you? Get in touch today and we’ll prepare a bespoke solution to meet your precise requirements.
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