Social Gaming continues to grow online with both users and time spent increasing monthly. Allowing users to play branded games within social presences, such as Facebook, social gaming helps grow and develop fan bases whilst engaging and interacting with them.
There’s also evidence that Social Gamers are more likely to make an online purchase with predictions that spending in this area will be as much as $4.8billion dollars in 2016.
Gaming on Facebook in particular, is growing rapidly, with around 40% of all users actively playing games on the social network. Running games socially has the added advantage of enabling the viral aspect of social media whilst improving brand engagement and increasing time spent on your Facebook Page.
A study by eMarketer in July 2011 forecasted that around 73.6 million Facebook users would actively participate in social games by 2013.
Features at a glance
- Branded or Customised Classic or Retro games
- Sharing functionalities encourage competition amongst groups/friends
- Can be part of a wider campaign
- Taps in to viral aspects of social media
- Improves Brand Engagement
To find out how we could help you or to discuss potential opportunities please contact us today.
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